Flipkart Design Guide

Flipkart Design Guide is a visual language based on Material Design that synthesizes the classic principles of good design with the innate needs and understanding of the next Billion internet users

Product Experience Principles

Guide

To guide users on how to get started with the product. What they can do and whom they can fall back to, when in doubt.

Advice

To play the role of a knowledgeable friend who understands user preferences. Elevate and delight by surfacing elements that matter.

Minimise

To minimise the effort in comprehending available information. To minimise effort in retrieving that information.

System Goals

Create

Create a visual language that synthesises the classic principles of good design with the innate needs and understanding of the next Billion internet users.

Unify

Develop a single shared language that unifies the user experience across platforms, devices, and touch points.

Expand

Build upon existing design patterns, fine-tune them for new Internet users and extend it across all forms, functions and point of contacts.